A NEW SWEDEN
PRESENTATION
A NEW SWEDEN specializes in the manufacture of high quality clothing using 100% Swedish wool, which guarantees both exceptional quality and environmental friendliness. With a self-sufficient supply chain, the company takes care of all aspects of production and manufactures its garments exclusively in Sweden.
A CHANGER !!!!
BRIEF
BRAND
ROLE
How can we inspire Swedish urban professionals to break free from their vow of non-consumption?
How can we persuade them that there is a brand out there as committed to sustainability, design and craftsmanship as they are?
INSIGHT
With a deeply rooted love for local nature & a desire to make a positive impact on the world, Swedes tend to take a stand with their wallets, choosing to make a positive difference for people and the planet through what they spend their money on.
A New Sweden creates fashion that makes a difference without any concession on planet and society. This is the birth of a new consumption world where fashion grows with nature and is cultivated through a return to our roots.
© MAX-HENRY CARTON