Tiffany & Co
Going Silver
PRESENTATION
Silver Collection by Tiffany & Co. is an iconic line from the famous American jewelry house. The jewelry in this collection is known for its refined style, superior quality and durability.
CLIENT REQUEST
The American company called on us to design and develop a creative campaign that will attract the attention of the avant-garde and encourage them to fall in love with the world of Tiffany & Co and its sterling silver collection.
TARGET REVIEW
Vanguards are known for their experimental nature and willingness to take risks and venture off the beaten path. They tend to challenge established norms and possess a forward-thinking perspective. They are often associated with innovation and originality, which may lead them to explore their individuality and independence more deeply.
CONCEPT
Going Silver with Tiffany’s
A new mindset associated with Tiffany & Co’s Silver to attract Gen-Z Vanguards, reflecting self-esteem and the idea that doing activities alone can bring pleasure and independence. This approach encourages exploring individuality and strengthening emotional independence.
CAMPAIGN
Street actions
The QR codes gives access to the specific website : Tiffany & CO - Silver.
We decided to imagine a footprints campaign that would take place in different capitals of Europe. With as format, a QR code with the cathline "Going Silver with Tiffany's" and the logo of the brand.
Original, enigmatic and interactive, this campaign is an excellent opportunity to attract a new audience to the Tiffany's website and to bring them to explore the world differently.
Footprints in the cities
Specific Website
To create a link between the public and the brand, we chose to design a specific website for the Tiffany Silver collection.
The site offers visitors a new experience with the brand and becomes much more than a marketplace. It becomes the expression of "Going Silver with Tiffany's".
© MAX-HENRY CARTON